Roomi
2022
OVERVIEW
I created Roomi as part of Our Wave Hub’s No-Code & Marketing Fundamentals course. Over six weeks, we were challenged to:
- Identify a real-world problem
- Research user needs
- Build a functional no-code app (I used Google Sheets as the backend database!)
- Design a landing page
Roomi is a no-code digital home manager built to simplify shared living. It gives roommates a central hub to coordinate calendars, chores, purchases, and more, helping everyone stay organized and keep communication stress-free.
As my first app and web design project, Roomi challenged me to learn no-code tools, UX principles, and marketing fundamentals quickly, skills I applied to create a fully functional app and launch a live landing page in just six weeks.
THE PROBLEM
In Canada, over 30% of people live with roommates, a number that’s growing as housing costs rise. But shared living comes with challenges. Conflicts about cleaning, noise, or shared expenses often go unaddressed because confrontation can feel awkward. The result? A tense home environment where issues pile up just like the dirty dishes.
THE SOLUTION
Roomi helps create positive roommate relationships by making communication about chores and other responsibilities easier.
- Shared calendars for events and schedules
- Automated chore reminders
- Shopping lists and expense tracking
- A single, organized space for everything roommates need
The goal: fewer awkward conversations, more harmonious living.
RESEARCH
Through secondary research and conversations with roommates, I uncovered key pain points:
- Top conflicts: cleanliness, noise, issues with guests.
- Communication preferences: 71.5% confront points of tension and conflict in person, 26.6% by text, 13.9% avoid it altogether.
- Demographics: 87% of post-secondary students and 31.9% of adults live with roommates.
TARGET AUDIENCE
- Young & Outgoing: 18–25, first-time renters, busy social lives.
- Organized: Their habits and behaviours in life and at work are ordered, planned, and efficient.
- Considerate: They are polite and care about the feelings of others, including those who they live with.
BRAND POSITIONING
POSITIONING
A simple, convenient tool to help roommates coordinate life and reduce conflict.
PERSONALITY
Friendly, playful, youthful, approachable, and innovative.
LOW FIDELITY WIREFRAME
Mapped out user flows for chores, calendars, and lists.
STYLE GUIDE
Bright orange as the primary colour to bring warmth, energy, and positivity to the brand.
